Top 5 Social Apps Performance in New Zealand - Q3 2022

In Q3 2022, the leading social apps in New Zealand demonstrated diverse performance trends across downloads, revenue, and active user metrics. Here’s a detailed look at how the top five apps fared during this period.

Facebook showed a consistent presence with weekly downloads fluctuating around the 10K mark, peaking at 12.2K in mid-September. The app's weekly revenue peaked at approximately $8.1K at the start of the quarter but saw a gradual decline to around $5.1K by the end of September. The number of active users remained stable, hovering around 3.3M throughout the quarter.

TikTok experienced robust weekly downloads, consistently staying above 9K and peaking at 10.8K in late August. Revenue for TikTok started high at $85.1K and saw fluctuations, ending the quarter at around $62K. Active users saw a slight increase, moving from 1.24M at the beginning to approximately 1.3M by the end of the quarter.

Instagram maintained a steady download rate, starting at 7.2K and peaking at 9.8K in mid-August. The app's revenue showed a gradual increase, starting at $101 and finishing at $344 by the end of September. Active users remained relatively stable, averaging around 1.67M throughout the quarter.

BeReal. Your friends for real. saw a significant rise in downloads, beginning at 9.6K and reaching a peak of 19.3K in early August. Active users also increased substantially, starting at 60.9K and growing to 142.6K by the end of the quarter. Despite the growth in user base, the app did not generate any revenue during this period.

Reddit had a varied performance in downloads, starting at 4.7K and peaking at 6.8K in mid-July. Revenue remained modest, averaging around $300 weekly with minor fluctuations. Active users showed a slight growth trend, starting at 186.9K and ending the quarter at 189.6K.

The data reveals that while some apps like BeReal saw explosive growth in user numbers, others like Facebook maintained a steady user base with fluctuating revenue. For more detailed insights and data, visit Sensor Tower.